Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.
In celebration of the festive season that precedes both the beginning of the Year of the Rabbit on the lunar calendar and the arrival of Spring, the House presents a vibrant capsule collection full of playful and refined iterations of the rabbit—an animal representing intelligence, health, and longevity.
Echoing the joyful mood of the occasion, the collection sees a fanciful use of color, print, and embellishment across ready-to-wear, bags, shoes, accessories, jewelry, and timepieces. Diverse depictions of the rabbit appear across the lineup, woven into knitwear, on embroidered patches, or in a distinctive spray-paint-style version seen on T-shirts, leather loafers, and G-Timeless watches. Womenswear sees a refined selection of printed silk blouses and skirts, along with boldly geometric pieces in contrasting hues. The men’s selection furthers the theme of playful graphic patterns in sporty silhouettes. Shoes conjure the essence of the rabbit with ear-like bows adorning heels and fleece textures enriching loafers. Special renditions of the House’s signature handbags from Gucci Diana totes with hand-painted stripes to Gucci Horsebit 1955 shoulder bags featuring precious leathers, tweeds, and studs, complete the capsule.
Gucci presents the new Jackie 1961 campaign starring Dakota Johnson. Following a distinguished line of reiterations, each emblematic of its time, today’s Jackie 1961 emerges to transcend the traditional with its sleek silhouette and universal attitude. Shop the signature handbag now in stores.
