SOUTH COAST PLAZA’S COLLECTION OF COOL CONTEMPORARY BRANDS IS EXPANDING WITH INNOVATIVE NEW BRANDS, REIMAGINED BOUTIQUES, AND EXCITING NEW LOCATIONS.

CHECKING IN WITH ANINE BING, COACH, GENTLE MONSTER, HUGO BOSS, JOHN VARVATOS, REFORMATION, STEVE MADDEN, AND WEEKEND MAX MARA.

At South Coast Plaza, sought-after contemporary labels are debuting new stores, pop-ups, and refreshed locations. Together with the continued success of its luxury brands, an expanded collection of fine timepiece boutiques, a selection of new restaurants and other exciting changes, the expanded contemporary collection is part of a trend-setting transformation of South Coast Plaza.
 

RECENTLY OPENED CONTEMPORARY BOUTIQUES

GENTLE MONSTER | Opened in October

The fourth U.S. flagship from Korean eyewear brand Gentle Monster offers an innovative and eye-catching experience at its new 4,500 square-foot store that carries the brand’s most sought-after designs. Gentle Monster is known for its striking and provocative store designs, and the South Coast Plaza boutique advances that aesthetic even further. The entrance is marked by continuously rotating kinetic installations, video artwork, and sculptures. The design is meant to depict mechanisms of evolution, allowing guests to experience the intersection of two conflicting emotions: tension and beauty.

HUGO BOSS | Opened in October

HUGO BOSS debuts a new boutique that will now carry both company lines, BOSS and HUGO.  BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. BOSS has expanded beyond the confines of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure. HUGO, the younger of the HUGO BOSS brands, is the platform for self-expression and authentic dressing.

JOHN VARVATOS | Opened in October

The brand with a rebel edge recently opened a new reimagined boutique at South Coast Plaza, bringing well-deserved attention to the men’s lifestyle collection. A global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear, the collection now includes footwear, bags, belts, eyewear, jewelry, fragrances, the John Varvatos Star USA collection, and Bootleg by John Varvatos.

WEEKEND MAX MARA | Opened in October

Weekend Max Mara recently opened in a redesigned and expanded space at South Coast Plaza. Launched as an off-shoot of the main Max Mara collection, Weekend Max Mara offers an authentic wardrobe of sophisticated relaxed pieces and handsome outdoor wear for women seeking to look chic at work and in their free time.
 

NEW AND RELOCATED CONTEMPORARY BRANDS DEBUTING SOON

ANINE BING | Opening in November

ANINE BING is a Los Angeles based fashion brand started in 2012 whose mission is to create modern wardrobe essentials that inspire women to feel confident and empowered. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe essentials and investment pieces for modern women. New to South Coast Plaza, the Anine Bing boutique will debut in the newly reimagined collection of unique brands in the Bloomingdale’s Wing.

COACH | Opening soon

A gorgeous new home for Coach just in time for the holidays is the perfect kick-off to the brand’s most-wanted Fall 2022 collection. Coach introduces quintessential pieces such as shearling and leather outerwear contrasted with romantic lace and crocheted dresses, pops of neon, and leather ready-to-wear that harken to edgy ‘70s bars and celebrate the house’s role in shaping American style.

REFORMATION | Opening in January

Reformation began by selling vintage clothing out of a small Los Angeles storefront, and quickly began making their own designs, with a focus on sustainability. Today, Reformation is known for silhouettes that celebrate the feminine figure and for pioneering sustainable practices. In addition to upcycling vintage and surplus materials, Reformation releases limited edition collections weekly, only making more based on direct data and customer feedback. This keeps production less wasteful, and more exclusive. The South Coast Plaza boutique will debut in January 2023.   
 

ABOUT SOUTH COAST PLAZA

Renowned as a leading international shopping destination, South Coast Plaza is home to more than 280 prominent boutiques and critically acclaimed restaurants, and is the center of culture and commerce that includes the adjacent Segerstrom Center for the Arts and the new Orange County Museum of Art. Celebrating 55 years of quality, South Coast Plaza is the West Coast’s premier shopping experience, with an unparalleled collection of top retailers—from Louis Vuitton, Gucci, Hermès, Cartier and Harry Winston to Saint Laurent, The Webster, Dior, Balenciaga, Celine and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa.

Images available upon request.

Contact Kedric Francis, South Coast Plaza Director of Public Relations and Communications FrancisK@southcoastplaza.com