LLADRÓ ANNOUNCES THE LAUNCH OF THEIR NEW POP-UP CONCEPT STORE SOUTH COAST PLAZA, CALIFORNIA TO SHOWCASE THE BRAND’S LATEST CONTEMPORARY LIFESTYLE COLLECTIONS

New York, NY (November 2018) – Just in time for the holidays, Spanish luxury porcelain firm, Lladró, is pleased to announce the launch of their new pop-up concept store in Costa Mesa’s South Coast Plaza, California’s premiere luxury shopping  destination. The store opens November 8, 2018 and will be open through January 31, 2019.

This new concept pop up, located in the West Coast’s leading shopping district, is part of the company’s mission to reinvigorate the brand through their latest designs and to develop new audiences by establishing themselves as a pioneer in the luxury lifestyle category. The storefront, which is open through the end of January 2019, will showcase Lladró’s latest collections of highly crafted porcelain lighting, sculpture, home accessories and their newly released jewelry line.  These exciting new products are displayed for visitors to peruse and discover the vibrant innovations from the world of Lladró

“We are thrilled to announce the launch of our new pop-up in Costa Mesa, following the great successes of our store front summer boutique in the Hamptons and our concept store in Tysons Corner. This exciting new store will enable us to showcase our latest, contemporary  products in the West Coast’s premier shopping  center.” Says Sandra Jordan, CEO of the Americas for Lladró.

The concept pop-up store will be presented in two enticing sections for visitors to browse. The modern section, which will showcase the latest designs from Lladró’s home fragrance, jewelry and atelier lines, and the sculptural section, which will feature their newest figurative and high porcelain pieces. Featured products include the state-of-the-art Lighting Collection, luminous oceanic jewelry designs from the Aquarium Collection, unique perfumed candles and liquid diffusers with exclusive natural essences from the Light & Scent Collection, exquisite offerings celebrating global diversity from the Cultures of the World Series, and much more, all handcrafted in the finest Spanish porcelain, Lladró’s signature trademark.

ABOUT LLADRÓ
Lladró, the art porcelain brand of the 21st Century. For over 60 years, luxury brand Lladró has accrued unique experience in the porcelain world at its renowned factory in Valencia. Skilled sculptors and artisans design each piece with meticulous attention to detail using a handcrafted process that combines authentic, ancient techniques with the brand’s own distinct colors. Celebrated across the globe, Lladró acts as a creative ambassador for Spain in over 100 countries to which it exports its distinctive porcelains in an exclusive network of its own boutiques and authorized retailers. The brand’s artistic output incorporates sculptures, lighting,  home décor and fashion accessories. These elite products are crafted both by Lladró’s sculptors and artisans, and in collaboration with prominent designers and contemporary  artists, to bring Lladró’s innovative design vision into the future.

ABOUT SOUTH COAST PLAZA
Renowned as a leading international shopping  destination, South Coast Plaza is home to more than 250 prominent  boutiques, critically acclaimed restaurants and the adjacent celebrated Segerstrom Center for the Arts. It is the West Coast’s premier shopping  experience, with its proximity to beaches and John Wayne Airport, customized concierge services, and unparalleled  collection of diverse retailers — from Gucci, Hermès, Cartier and Harry Winston to Roger Vivier, Dolce&Gabbana, The Webster, Dior, Alexander McQueen, Givenchy and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. Information: southcoastplaza.com or 800.782.8888.

HOURS:        
Monday through Saturday: 10am – 9pm
Sunday: 12pm – 6pm

LOCATION:  
South Coast Plaza
#3014 3rd Level Penthouse
Costa Mesa, CA 92626 tel: 657-212-5972

MEDIA CONTACT:  
Head & Hand PR
Helen Allen
helen@headandhandpr.com
917-843-3544