South Coast Plaza Ushers in the Year of the Horse

FOR IMMEDIATE RELEASE

Costa Mesa, CA (January 2014) – South Coast Plaza celebrates the Year of the Horse with a three-week celebration. Beginning on January 23rd, a private opening ceremony hosted by South Coast Plaza, in cooperation with Consulate General of the People’s Republic of China includes a community welcome, ribbon cutting and traditional Chinese performances. Ambassador Liu Jian, Consul-General of China in Los Angeles and notable officials will be in attendance.

For the first time, over 45 Chinese performers and artisans from Zhejiang Province will entertain with traditional song and dance and folk art craftsmanship. The Zhejiang Province of China is noted for its rich historic culture, rolling hills, a place where talented artisans and performers have gathered for centuries. A 40 piece photography exhibit, “Beautiful Zhejiang,” will be on display throughout the New Year Celebration. The exhibit is a modern look into the rich culture and history of a coastal area of China. Zhejiang Province has always been in the forefront of education, science and technology, and culture and art also a key influence in Chinese literature, theatre, painting, calligraphy, and arts and crafts.

The Chinese Zodiac horse symbolizes personal drive, passion and appetite for freedom. Among all the spirit animals, it is one that shows a strong motivation that carries one through life. South Coast Plaza has commissioned an award-winning design firm known for its’ Rose Parade floats to construct a 15-foot horse feature. The gold filigree horse exhibit has a rich profusion of potted plants and beautiful floral arrangements. The exhibit is surrounded by eight blossoming orange trees, which are a symbol of good fortune and abundant happiness.

“We are happy to celebrate the Year of the Horse and welcome Ambassador Liu Jian, Consul-General of China to South Coast Plaza. Hosting the Ambassador and Zhejiang Cultural delegation elevates this years’ opening ceremony and is the beginning of a wonderful cooperation,” said Werner Escher, Executive Director of Domestic and International Markets. Debra Gunn Downing, Executive Director, Marketing explains, “South Coast Plaza is recognized as an international shopping destination and we want to celebrate and bring the significance of the Lunar New Year to Orange County. We wish all of our customers, local and visiting, good fortune, happiness and longevity.”

The renowned shopping center will honor Lunar New Year with several promotions and opportunities.

Gift with Purchase
South Coast Plaza will offer a gift with purchase for the Lunar New Year of an exquisite set of Baccarat Year of the Horse zodiac tumblers with a same-day purchase of a minimum of $2500 at any combination of South Coast Plaza boutiques and restaurants (excluding department stores). The gift is redeemable in the Access suite on Level 2 in the Saks Fifth Avenue wing. (January 30 – February 6, 2014) While supplies last.

Enter-to-Win
South Coast Plaza’s annual Enter-to-Win contest is more spectacular than ever featuring as the Grand Prize Chopard’s 18 carat gold FU pendant necklace valued at over $5,000. Multiple prizes are valued at over $1,000 including a Dopio Ajour luxury sheet set by FRETTE and a South Coast Plaza Shopping Spree. Other participating retailers include Baccarat, Brioni, Coach, Ermenegildo Zegna, Gucci, Giorgio Armani, Omega Boutique, Porsche Design, and Tourbillon. (January 23 – February 9, 2014)

China UnionPay Card Promotion
China UnionPay card will award customers who purchase $1,000 or more in South Coast Plaza gift certificates with a bonus $50 South Coast Plaza gift certificate. For details and redemption guidelines, visit any of the four South Coast Plaza concierge locations. (January 23 – February 10, 2014) While supplies last.

FOR IMMEDIATE RELEASE

Costa Mesa, CA (January 2014) – South Coast Plaza celebrates the Year of the Horse with a three-week celebration. Beginning on January 23rd, a private opening ceremony hosted by South Coast Plaza, in cooperation with Consulate General of the People’s Republic of China includes a community welcome, ribbon cutting and traditional Chinese performances. Ambassador Liu Jian, Consul-General of China in Los Angeles and notable officials will be in attendance.

For the first time, over 45 Chinese performers and artisans from Zhejiang Province will entertain with traditional song and dance and folk art craftsmanship. The Zhejiang Province of China is noted for its rich historic culture, rolling hills, a place where talented artisans and performers have gathered for centuries. A 40 piece photography exhibit, “Beautiful Zhejiang,” will be on display throughout the New Year Celebration. The exhibit is a modern look into the rich culture and history of a coastal area of China. Zhejiang Province has always been in the forefront of education, science and technology, and culture and art also a key influence in Chinese literature, theatre, painting, calligraphy, and arts and crafts.

The Chinese Zodiac horse symbolizes personal drive, passion and appetite for freedom. Among all the spirit animals, it is one that shows a strong motivation that carries one through life. South Coast Plaza has commissioned an award-winning design firm known for its’ Rose Parade floats to construct a 15-foot horse feature. The gold filigree horse exhibit has a rich profusion of potted plants and beautiful floral arrangements. The exhibit is surrounded by eight blossoming orange trees, which are a symbol of good fortune and abundant happiness.

“We are happy to celebrate the Year of the Horse and welcome Ambassador Liu Jian, Consul-General of China to South Coast Plaza. Hosting the Ambassador and Zhejiang Cultural delegation elevates this years’ opening ceremony and is the beginning of a wonderful cooperation,” said Werner Escher, Executive Director of Domestic and International Markets. Debra Gunn Downing, Executive Director, Marketing explains, “South Coast Plaza is recognized as an international shopping destination and we want to celebrate and bring the significance of the Lunar New Year to Orange County. We wish all of our customers, local and visiting, good fortune, happiness and longevity.”

The renowned shopping center will honor Lunar New Year with several promotions and opportunities.

Gift with Purchase
South Coast Plaza will offer a gift with purchase for the Lunar New Year of an exquisite set of Baccarat Year of the Horse zodiac tumblers with a same-day purchase of a minimum of $2500 at any combination of South Coast Plaza boutiques and restaurants (excluding department stores). The gift is redeemable in the Access suite on Level 2 in the Saks Fifth Avenue wing. (January 30 – February 6, 2014) While supplies last.

Enter-to-Win
South Coast Plaza’s annual Enter-to-Win contest is more spectacular than ever featuring as the Grand Prize Chopard’s 18 carat gold FU pendant necklace valued at over $5,000. Multiple prizes are valued at over $1,000 including a Dopio Ajour luxury sheet set by FRETTE and a South Coast Plaza Shopping Spree. Other participating retailers include Baccarat, Brioni, Coach, Ermenegildo Zegna, Gucci, Giorgio Armani, Omega Boutique, Porsche Design, and Tourbillon. (January 23 – February 9, 2014)

China UnionPay Card Promotion
China UnionPay card will award customers who purchase $1,000 or more in South Coast Plaza gift certificates with a bonus $50 South Coast Plaza gift certificate. For details and redemption guidelines, visit any of the four South Coast Plaza concierge locations. (January 23 – February 10, 2014) While supplies last.