LIVE THE LOOK: Fashion.Beauty.Home

Media contact: Debra Gunn Downing
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Costa Mesa, CA – September 2013 – South Coast Plaza and The Hollywood Reporter have teamed up to bring fall fashion, beauty, home and dining experiences to South Coast Plaza for a weekend that promises to entice the senses. The weekend of events includes a fashion show curated by E!’s Fashion Police co-host and celebrity stylist George Kotsiopoulos. M•A•C will debut “Antonio’s Girls,” a photography exhibit of Antonio Lopez’s work and new makeup palettes presented by Director of Make-up Artistry Gregory Arlt with a special appearance by one of Antonio Lopez’s muse, Pat Cleveland. AnQi by Crustacean will host an evening fashion and beauty show with MAC and Sassoon Salon. Kathryn Ireland of Bravo’s Million Dollar Decorators along with The Hollywood Reporter’s culture editor Degen Pener joins forces with Mitchell Gold + Bob Williams and Room & Board for a panel discussion to present home fashion trends.

“We are pleased to be partnering with South Coast Plaza to create a one of a kind event that will showcase the glamour and excitement of Hollywood and fashion,” said Janice Min Editorial Director, The Hollywood Reporter.

“The Hollywood Reporter and South Coast Plaza are two great brands synonymous with a sophisticated, luxury and aspirational audience. Teaming up with South Coast Plaza is the perfect brand alignment for The Hollywood Reporter to bring our star power to Orange County as we look at ways to grow our reach in the southern California region,” said Lynne Segall Publisher, The Hollywood Reporter. Kicking off the weekend of events, George Kotsiopoulos will take the stage in Jewel Court to take you on a journey through the luxury fall fashion collections from South Coast Plaza’s exclusive retailers featuring DIOR, Fendi, Lanvin, MaxMara and Chloé to name a few.

Friday morning in Jewel Court, Gregory Arlt will present M•A•C’s fall make-up collection and exhibit, “Antonio’s Girls,” inspired by supermodels of the ‘70s with a personal appearance by Pat Cleveland, one of the original supermodels. The duo will also make appearances throughout the day.

Friday evening at AnQi by Crustacean, showcases beauty and hair trends by M•A•C and Sassoon Salon complemented by fall fashions from DKNY, Porsche Design and others. Gregory Arlt and The Hollywood Reporter Style Editor, Carol McColgin will host the event.

Throughout the weekend there will be modeled fashions, beauty demonstrations and lifestyle vignettes at the South Coast Plaza showcasing “Live the Look,” from work to workout, dinner in to dining out and casual to red carpet.

“Live the Look,” goes inside the home Sunday afternoon with a panel discussion hosted by Culture Editor, Degen Pener and Lifestyle Editor, Alexandria Abramian from The Hollywood Reporter and Kathryn Ireland of Million Dollar Decorators at Mitchell Gold + Bob Williams and Room & Board at South Coast Plaza Village.

“Live the Look,” will be a one of kind experience piquing the interest of fashion, beauty, food and lifestyle fans alike.

All activities will take place at South Coast Plaza located at 3333 Bristol St, Costa Mesa, CA 92626.

Follow www.facebook.com/southcoastplaza, @southcoastplaza, @pretareporter and join the conversation at #LiveTheLook and #pretaiscoming